Everyone is aware about it that nothing is free in this world and everyone working as well as doing business for achieving ultimate goal of earning money. While offering free business listing services as well as free ads, same way business person have a motto behind it.
Offering free business listing services is to have more and more listings of businesses on the portal that may bring traffic to the portal as well as at a later stage the data is used for self-business promotion or for promoting business of others.
As soon as your listing is pasted, it is circulated world-wide and everyone like the publisher, business owner and user are benefited from the same.
So there is no need to worry, why anyone should provide their business detail because ultimately the business owner is also get benefit of the same. Hence we can say free business listing is the tool of advertisement and gives mutual benefit.